The 广告 concentration within the 沟通 major is geared toward our students focused on careers in advertising, whether their interest lies in creative, 媒体, 策略, 或者账户管理. This concentration provides hands-on exposure to the industry, giving you a competitive edge when you enter the field after graduation.

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梅根·赖: Building a 品牌 Portfolio

Meghan has had an enriching college experience. 她在布拉格待了一个学期, where she interned for Prague Pride, the Czech Republic’s largest LGBT organization, and organized a business forum encouraging companies to commit to increasing diversity and decreasing bias.

她的导师, Professional Lecturer of 广告 Joanna D’Avanzo, recently connected her with a local company, and she is now working on a branding and marketing campaign for them.

梅根·赖
火奴鲁鲁,嗨
沟通 major, 广告 concentration, 平面设计 minor

Read Meghan's Story >

An image of students presenting to advertising class.

走最适合你的路

After exploring the advertising industry, 它的学科, 以及它在社会中的地位, you’ll choose courses to align with your interests. 我们的 创造性的课程 prepare you to conceptualize, create, and produce advertising for all 媒体. You’ll engage in projects creating and producing advertising for real clients, and you will explore a wide range of 媒体 from print to web to experiential. 在节目的最后, you will have a portfolio of sample advertising work to show prospective employers.

我们的 战略课程 prepare students for careers in advertising agencies, 作为战略家工作, 客户经理, 媒体采购或策划, 品牌经理, 或销售代表. You’ll have the opportunity to research local businesses and present real advertising campaigns and proposals to them as your clients. With these hands-on projects in the industry, you’ll have real experience in the field that will give you an edge during your career search.

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培养让你与众不同的技能

运动的发展

You will successfully see campaigns through from brief to concept to completion and from different perspectives that make up advertising - creative, 媒体, 策略, 以及客户管理.

品牌 & 多媒体讲故事

Learn to develop your storytelling skills to drive brand recognition and create consistent branding initiatives.

公共演讲

Develop skill and confidence in public presentation environments, from running meetings to presenting at national student advertising competitions.

战略思考

Practice research methods as they pertain to advertising, 学会分析消费者的见解, and apply data to real-world decision-making.

投资发展

Develop a portfolio of work that showcases your unique point of view, an absolute necessity for securing a job in the advertising industry.

An image of a drawing of half a lightbulb and a brain

创造性思维

Develop divergent thinking skills that will enable you to create stand out campaigns and will help you be successful in your future career.

马克思主义教育的价值

在圣母, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.

Of current students are satisfied with their Marist Experience

Graduation rate, higher than the average for public and private colleges

Employed or attending grad school 6 months after graduation

Top 50 "Colleges That Create Futures"

顶尖地区大学-北部

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广告

传播学院 & 艺术

A Hands-On Concentration That Provides A Competitive Edge

梅根·赖: Building a 品牌 Portfolio

走最适合你的路